Integrity in

Real Estate

"Gary Pisula and Stephen Jacobs are excited to introduce The Pisula Jacobs Group, a partnership between two devoted real estate professionals with over fifty-two years of combined experience in the vibrant Coachella Valley market."


The Pisula | Jacobs Group

Scrolling thru this webpge, one will see outlined design, development, and inspirations of a dynamic and user-friendly website, aimed at providing a premier online platform to showcase real estate properties.

(Building high-end design elements, intuitive functionality, and enhanced user engagement techniques into the website will deliver a modern experience for potential buyers and sellers.)

Website functionality and sophistication:

A digital hub showcasing real estate, equipped with key components:

  • Properties: Featured, location, type, newly added, open houses, and virtual tours.
  • Realtor Profiles: Interactive.
  • About Us and Contact Information: Backstory, insights, and multiple methods for contact.
  • Responsive and sophisticated design: Reflecting markets.
  • Luxury Lifestyle Blog: Engaging content (high-end living and community events). "Neighbourhood News"
  • Buying and Selling Guides: Resources.
  • Enhanced Features: Tools such as Mortgage Calculator, Newsletter Signup, and integrated Social Media links.

Offering a powerful roadmap, leveraging histories, strengths, and shared values.

  • Brand Development and Marketing:
    • Showcase combined strengths utilizing digital platforms and local media.
    • Promote their unique partnership through storytelling, emphasizing their blended expertise in design, architecture, and strategic marketing, making them standout agents.
  • Sales and Customer Relationship Management:
    • Use advanced CRM strategies, focusing on personalization and client satisfaction, to maintain history of exceptional service.
  • Revenue Targets and Financial Management:
    • Implement cost-effective marketing solutions and track ROI meticulously.
  • Community Engagement and Social Responsibility:
    Engage in community events and championing local causes, digitally.
  • Enhanced User Engagement:
    Designing a visually engaging and easy-to-navigate website that appeals to upscale audiences.
  • Lead Generation:
    Integrating calls to action to enhance lead generation capabilities.
  • SEO Optimized Content:
    SEO starts in development for search engines to improve visibility and attract targeted traffic.
  • Mobile Responsiveness:
    Ensuring a seamless user experience across all devices.

Integrating and showcasing profiles to better reflect their combined expertise and vision for their real estate partnership.

  • Establish as a Leading Brand in Palm Springs Real Estate:
    Become recognized as the go-to real estate agency in Palm Springs for high-end residential properties and luxury vacation homes, capitalizing on celebrated status and diverse background.
  • Exploit the Unique Market of Palm Springs:
    Leverage deep understanding of architecture and keen eyes for design and marketing to cater specifically to affluent retirees, vacation home buyers, and investors looking for distinctive properties.
  • Achieve Financial Success:
    Aim for robust revenue targets, drawing on corporate experience and established negotiation skills to enhance profitability and growth.
  • Community Involvement and Leadership:
    Build stronger community ties through strategic philanthropy and active participation in local activities, reflecting their shared commitment to giving back to the community.
The Pisula | Jacobs Group

Building Energized Relationships

Shared Marketing Ideas

  • Create a high-converting website
  • Social medida campaigns
  • Vlogging and blogging
  • Paid advertising + SEO builds
  • Email marketing
  • Referral programs

Build and Maintenance

Provide ongoing support, maintenance, updates, marketing processes, customer needs, analytics, metrics, training— to keep your website running smoothly and ensure it remains up-to-date.

Analytics + Indexing

Suggested: Google, Bing/Yahoo!, Yelp, LinkedIn, local and professional directories with profiles.

Brainstorming + Design + Development


Please click thru the estimated timeline. During production, we can publish a Teaser "Coming Soon" Page to create interest and excitement as well as having search engines start indexing.

Weeks 1-2

Discovery + Planning
Collect information, finalize the sitemap, wireframes, brainstorm together, design and develop branding concepts and prototypes.

Weeks 2-4

Execute visual design and user interface planning.

Weeks 3-5

Development + Content Implementation
Build functional elements and populate with curated content.

Weeks 5-6

Testing + Revisions
Optimize functionality and responsiveness, finalize SEO implementations.

Weeks 6-7

Launch with Post-launch Support
Deploy the website and provide support and training.

Production Time Estimate: 6-7 Weeks

Cost Estimates

Design and development time, framework, features, feedback, revisions.

Estimated budget for the website development project encompasses design, development, testing, and post-launch adjustments, with ongoing maintenance and addtional features billed separately.
Estimated time for 6 to 7 weeks, utilizing 50 to 60 hours; $2600 to $3120.

(I can provide an updated estimated budget and timeline once final details and functionalities are determined)
Content creation
Indexing for Search
Webflow SaaS + CMS
Building and hosting, with a Content Management System (CMS), and security (SSL). Software updates are included in Webflow’s monthly fee.
or $276 yearly
CMS (Items, fields, filter)
Expanded Site Search
Index updates manually and every 72 hours
Scalable, API Accessible (MLS feeds)

A well-structured sitemap also aids in SEO

Designing a sitemap for a real estate website entails outlining the structure and navigation to ensure that users can easily find the high-end properties and information they're looking for.

Wire-frame: Flow

Building prototypes (interactive wireframes).

Responsive UI + UX

Increasing views and conversations using
top-notch UI UX


Trello can serve as an organzing tool for assets, content, inspirations, design, and feedback. (One can receive a software invite, as well using the login info below.)

login: Tech@PJ-Dev.Cloud
password: Development2024#

Feature + Ideas

Creating a seamless user experience, guiding visitors intuitively.

Search Functionality

Advanced search filters for a refined property exploration experience.


Overview of the brand and unique selling proposition


Concierge: Offers additional services for buyers and sellers.
Frequently Asked Questions: Answers to common questions about using the site, buying and selling properties.

Resources +Tools

First-Time Luxury Home Buyers: Tips and advice.
Financing Your Purchase: Information on securing loans and financing options.
Market Analysis: Providing insights into current market trends.
Home Staging Tips: Advice on preparing a sale.
Pricing Your Home: Guidance on appropriately pricing.
Lifestyle Blog: Luxury living, including interior design, landscaping.
Community Events: High-end community gatherings.
Partnerships: Showcases brands and partners.
Property Management: Information on property management services.
Legal & Tax Advisory: Resources and advice on legal issues and tax implications.
Mortgage Calculator: Helps users estimate their mortgage payments.


General Enquiries: Emails phone numbers, and a contact form.
Office Locations: Information on physical office locations,.

Tools I Use

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat), Webflow (low-code build, HTML5, JavaScript, hosting), Relume AI (components, styles, CSS, UX wireframes), {Finsweet: Client-First Docs (structure), Figma and UX Pin (page mockups), Veeds and InVideo (video editing), Anakin (data-driven AI's, Chat GPT 4 Turbo), Social Pilot (profile managing), Envato, Renderforest, PosterMyWall, Epic Pixels, Linea, ShapeGo, Icons (Imagery and inspirations), Stripo (eNewsletters), AWeber (email deployment), Fastmail (email, calendar, contacts)

Interactive Elements

Incorporation of a streamlined interface to foster user engagement.

Security and Performance

A home inspection is a thorough examination of a property's condition, conducted by a professional inspector to identify any potential issues or defects.


Our Story: Background information and pitch for the new partnership.
Our Team: Profiles and bios, including experience, specialties, and contact information


Featured Properties: Showcases selected high-value properties.
Browse by Location: Find properties by city, state, or country.
Browse by Type: Filtering properties by types (e.g., villas, penthouses, estates).
Recently Added: Displays the latest listings.
Open Houses: Lists upcoming open house event.
Videos and Virtual Tours: Offers virtual tours of select properties.

Additional Features

Newsletter Signup: Option to subscribe to updates on new listings, blog posts, and other relevant information.
Social Media Links:
Direct links to the company's social media profiles.

Legal + Business Protection

Privacy Policy: Information on how user data is collected, used, and protected.
Terms of Use: Rules and guidelines for using the website and its content.
Accessibility Statement
Fair Housing Notice
Cookies Settings

Relume IO

Interactive Sitemap + Wireframes (prototypes)

Data Structure

Search Engine Optimization


Optimize the website's content, meta tags, and structure to improve its visibility on search engine results pages. By targeting relevant keywords and optimizing for local search; directories, profiles for search,
professional, real estate, brokerage profiles.

Submit business to:

Google + Maps, Bing/Yahoo + Mapquest,  AI Maps, Yelp, Linkedin, Voice search, Apple Maps + Safari

Backlinks + Crosslinks

Add existing websites, Socials, Partnerships, Communities, Clients (Adding the sites you're already listed on will help grow your brand.)

Social Media

Creating and adding content to several socials (Social Pilot app).

Ideas for UI UX


Build Interest — And Start Search Indexing

Coming Soon Page

• Generate buzz and anticipation.
• Helps establish new player/team in market.
• Establish and show credibility.
• Starts to collect leads and provides contact info.
• Helps differenciate from competitors.
• Gives prospective clients a reason to remember and engage.
• Search engines start adding (indexing) company information.

Showcasing a Property — Sales Tool

Hifi Property Detail Page


Inspirations for Page Layouts

Responsive UI UX